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NOT BORN RICH
Financial Literacy.
Career Readiness.
Ownership.
WE WEREN’T BORN RICH.
SO WE BUILT IT.
OUR MISSION
Not Born Rich exists to make financial literacy and career readiness accessible to those who weren’t handed a blueprint. We believe ownership, discipline, and real-world education create freedom.
WHO WE ARE
John D. Romero
Career Readiness Expert & Financial Advisor.
John has spent over 20 years guiding individuals and families through real financial decisions. His background in advisory and communication shaped a simple belief: clear education and personal ownership change outcomes—no matter where you start.
Jordan Ver Hoeve
Actor & Financial Advisor.
Jordan is a working actor and licensed financial professional who’s lived both the creative grind and the financial industry. Not Born Rich exists because too many everyday people in all walks of life are expected to “figure money out” without ever being given a real blueprint.
WHAT WE OFFER
Career Readiness & Professional Skills
Communication, ownership, personal branding, and practical skills that translate across all industries.
Financial Literacy Education
Workshops, books, digital resources, seminars, speaking events, and real-world money principles designed for people who weren’t handed a financial blueprint.
The Book: Not Born Rich
A practical guide to all those "Not Born Rich". Financial literacy, guidance, and taking ownership. Written in a way that makes sense. What every classroom in high school and college should have. Written by professionals who have lived both sides of the journey.
THE NOT BORN RICH SERIES
Four books. One mission. Everything they never taught you.
The Not Born Rich Series is a growing collection of financial education and professional
development books written for the people who were not handed a blueprint. No trust
funds. No family connections. No generational guidance. Just real strategies, real
numbers, and real talk from someone who built it from nothing and spent two decades
watching what works and what doesn’t. Each book in the series stands on its own —
and together they cover the complete picture of building, protecting, and growing wealth
for the people who were never supposed to have it.
Not Born Rich
The Guide to Financial Literacy.
The book that started it all. A comprehensive, no-nonsense guide to financial literacy for Millennials and Gen Z who are not born rich and refuse to stay that way. Taxes, inflation, investing, real estate, life insurance, legacy planning — everything they should
have taught in school but didn’t. Written by a self-made millionaire who took 20 years to figure it out so you don’t have to.
• Available on Amazon
• Speaking engagements & workshops available
The Corporate Coward
A Survival Manual for the Modern Career
A no-nonsense guide for those who believe honor still matters at work. Learn to identify the archetypes that stall your career and build a "Freedom Floor" that gives you the power to choose your path. Discover how to play the corporate game on the outside while keeping your integrity on the inside.
ASK.
The Referral Journal
For every sales professional, financial advisor, insurance agent, and anyone who earns their living through relationships. ASK is not a book you read and put down. It is a journal you use every single day to build the referral pipeline that changes your career. Most sales books gather dust. This one stays on your desk.
• Available on Amazon
COVERED
The Insurance Playbook Nobody Gave You
What the wealthy have always known about insurance — and what you deserve to know too. After nearly two decades of selling insurance and training thousands of reps,
JDR breaks down every major type of insurance in plain, direct, real language. Health, life, disability, long-term care, vehicle, homeowners, umbrella, jewelry, travel, and more.
The guide that could save your family from financial devastation — and the one nobody
else bothered to write for people not born rich.
Brilliant at the Basics
The Sales Career Readiness Guide for Anyone Who Wasn't Born Rich
In sales, in business, and in life — the fundamentals win every time. Brilliant at the Basics is a sales training guide for financial professionals and anyone in a relationship- driven business who wants to stop overcomplicating it and start dominating it. Master what most people skip. Win with what most people ignore.
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